I know, it's early. But a recent trip to London has inspired me to get in the Christmas time mood. In particular, a visit to
Fortnum & Mason got me really excited. F&M is easily the most gorgeous and elegant retail experience I've ever had. And a bit surreal, to be honest. You come up the centuries-old staircase to an inviting, but not overwhelming combination of cinnamon and pine fragrance. There's just enough room to walk around, and every square inch of merchandise space is used to the max. It was just captivating: sparkling ornaments arranged perfectly in glass pedestal bowls, artfully decorated trees, rolls of glittering gift wrapping paper. I wanted to buy one of everything; this is visual merchandising done right.
I was especially tempted to buy one of these (fuschia) beauties, but sadly, it was more than I could pay for something that might not make the trip home in my suitcase. The whole display was a feast for the eyes, and well, F&M does sell online, so there's still time if I change my mind.
And of course, I had to visit the gift wrapping department. I love the glamorous chandelier over the counter. Maybe I need one for my shop...
I could have stayed there all day. The papers in the shop weren't too different than what I find here in the states, but it was (naturally) the presentation that struck me! You could tell that the wooden display tables had been lovingly maintained, the employees were incredibly knowledgeable, and even the brass plates on the door hinges were polished regularly. All of this points to an immense pride in the work, which really appealed to me. Though I'm very happy with my dayjob, I had a little fantasy of donning the tidy F&M waistcoat and bowtie, and standing behind the gift wrap counter, wrapping exquisite treasures in gorgeous, fine paper and silk ribbon. Who wouldn't?!
That said, I'm brainstorming a Fortnum & Mason-inspired prezzie series. Stay tuned.
PS: In case you were wondering, the signature robin's egg blue of Fortnum & Mason came 130 years before Tiffany & Co.